I’ve had this own word since I was a kid. I used to describe things as “tojtigt”. I’ve had hard a time to describe it to friends and fellow designers what I mean with this word and therefor I decided to do an installation of how this “tojt” looks like in an extreme matter. The point with “tojt” is that one should want to look closer and even want to touch it. In some level I love to use the “tojt-factor” in my design.